The COO Breakfast has a New Name - and Two Ways to Watch!
For years, the Summit Chamber has joined forces with the local business community to host the “unofficial” kickoff to the ski season each fall. Featuring the Chief Operating Officers of our 5 area ski resorts (Arapahoe Basin, Breckenridge, Copper, Keystone, and Loveland) sharing the improvements made over the summer and plans for the winter season, the event has long been a Summit County favorite.
A sellout crowd of primarily local business owners, community leaders, and elected officials would gather to learn what exciting new things were in store and get "stoked" for the winter ahead.
But in 2020, Covid forced the event to become virtual and with this challenge also came an opportunity.
"There are two key goals for this event. First, to keep it engaging and informative. And second, to actively grow the out-of-market viewers making it one of the premiere tourism marketing events for Summit County while retaining the laid back vibe locals love."
Marketing was expanded to target groups that typically could not attend the in-person event, including second homeowners, tourists planning to visit, and national/regional ski clubs. The strategy was successful adding viewers from over 19 different states. Equally exciting was a larger number of locals who could join in who had previously been unable to attend due to tickets selling out.
Last year, the decision was made to move forward as a hybrid event, allowing ticket purchasers the choice of how they wanted to enjoy the show - in person or virtually. This was very well received and will continue with this year's event at the Keystone Conference Center on Friday, October 14, 2022. The event will be broadcast live for our virtual ticketholders and will also be available on demand.
Marketing efforts will once again focus on attracting winter recreation enthusiasts across the country. The ever-popular Auction will continue to offer attendees an opportunity to get a jump on their winter fun planning - and businesses a way to market to them. Sponsorships have been crafted to offer exposure to one audience, or both (local and virtual) allowing businesses to choose what fits their needs best.
Check out the opportunities listed here, or reach out to Angelique@SummitChamber.org to learn more.